Could those famous Hooters wings be coming to this old Suffolk Light, Heat & Power Company building? There's currently a proposal working its way through the Southampton Village bureaucracy to turn the 5,000-sq-ft building from 1902 into a unspecified 97-seat restaurant.

A number of potential restaurants have expressed interest in the building, causing one trustee to ask about the possibility of a chain restaurant moving into the location: "Could we have something like Hooters there?" The Village attorney says that the Village code "does not distinguish between chain and independently owned restaurants, leaving the possibility of a Hooters open." There are a lot of chain restaurants that are far more likely to open in the Hamptons, so we wonder if the Village has some sort of actionable intelligence about Hooters that they aren't sharing?

But even if it isn't a Hooters, the Village trustees "fear [any] new restaurant could mimic existing ones in the municipality, which transform into rowdy clubs after dinner," such as Southampton Social Club, 75 Main, and the infamous Nello Summertimes.

The issue is now before the Village Zoning Board of Appeals, where the restaurant plan will be debated at a public hearing.

· A New Restaurant Coming to 200 North Sea Road? [Southampton Village Review]
· Restaurant Planned at Former Power Plant [Southampton Patch]

This post originally appeared on Curbed.com.

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The Las Vegas Hooters Resort & Casino filed for bankruptcy protection on Monday against more than $162 million in debt.

Although gaming revenue is low everywhere, people are spending money on drinks and nightclubs -- and nationally breastaurants are killing it. So how did this company lose money?

Debt holder Canpartners Realty Holding Company IV slammed management and suggested a possible lawsuit regarding excessive executive pay in a court filing, according to Vegas Inc:

Canpartners noted in a court filing that Deborah Pierce, the chief financial officer of Hooters casino’s parent company, 155 East Tropicana LLC, in early July had an annual base salary of $191,406 – not counting potential bonuses.

"Sometime last month, on the eve of bankruptcy, Ms. Pierce’s base salary was increased by 61 percent (to $307,406)," Canpartners said in the brief.

Canpartners charged that while "hotel and casino revenues have steadily decreased since 2007, the salaries of executive level employees have dramatically increased during this same timeframe."

"Based on the company’s financial statements previously provided to Canpartners by Ms. Pierce, net revenue declined by 34 percent from $66.5 million to $43.7 million from 2007 to 2010, respectively," Canpartners’ filing said. "During that same time period of revenue decline, executive salaries increased 8 percent whereas salaries for all departments excluding executives declined by 26 percent and full-time employees were reduced by 37 percent from 966 FTEs to 605 FTEs."

The brief suggests that Hooters Resort management was fiddling for years while the casino burned. For a lesson in what they should have done, note the radical new pay scheme at Steve Wynn's casinos.

Canpartners may sue to block bankruptcy and allow a foreclosure.

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Mike McNeil has sold sex appeal for two decades as CMO of restaurant chain Hooters, and he isn't the least bit shy about it.

AdAge recently got a hold of McNeil for a Q&A session, and they got some insights into what the folks at Hooters really think their brand represents.

He describes Hooters as "All-American," and says that the company will never try to hide that "sex appeal is at the crux of [its] marketing strategy."

McNeil went on to tell AdAge, "[W]hat makes Hooters unique is the element of sex appeal that the girls bring. With a name like Hooters you have to embrace the brand. Yes, we have acknowledged that 'hooters' is a folksy, slang expression for a portion of the female anatomy, but we like to think that we've made the name stand for a lot more than that, including food and fun. You have to embrace who you are."

Hooters is a naturally polarizing brand -- it sells sex (with a little bit of food). And for the most part it looks like its marketing people know and embrace it, even though it euphemistically describes itself as a "neighborhood restaurant."

Read the full Q&A with Hooters CMO Mike McNeil at AdAge >

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The credit card industry saw its fair share of doozies in 2011. Banks continued to polarize customers with less-than-savory practices, while a barrage of debit fees gave consumers the wake-up call they needed to pack their wallets and take their business elsewhere.

CardRatings.com just released its annual list of the worst credit card deals of the year, based on terms, fees and overall value to customers. And boy, are we glad we didn't sign up for these cards because if we had, we'd be jumping ship too!

First, there's First Premier Gold from First Premier Bank, a partially secured card with an APR of 49.9 percent—yep, 49.9 percent. The card packs a fistful of fees, from a $95 deposit to a first-year fee of $75, plus the monthly $6.50 fee.

Then there's what CardRatings.com dubbed the "least 'premium' premium card," the Visa Black Card, which charges $495 annually. The card struck reporter Curtis Arnold as a "weird, cheap knockoff" of American Express' original Centurion Card, in that it carries less prestige and gaudier features—namely the gold lettering displaying "BLACK CARD" across the front—that are more in line with lower-end cards like Chase Sapphire.

Perhaps the most hilarious—and embarrassing—cards of the bunch were FNBO's World of Warcraft Visa and Merrick Bank's Hooters Visa. No one remotely cool would want to be seen using either of these cards, but the rewards they offer are well below average.

The Hooters card offers 5 points for every dollar spent, but 2,421 points for a 3-D mouse pad is a total rip-off, said Arnold. And while the WOW Visa offers a point for every dollar spent to cardholders, redeeming 1,500 points per month for online game time feels like a waste when they could purchase a $10 prepaid card instead.

For the full list of cards, see the site's post here.

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This post originally appeared at Mental Floss. 

When I heard about the Burger King Whopper Bar, my immediate thought was that it wouldn’t be the first place I’d go for a cocktail.

See The 8 Bizarre Brand Extensions >

Then I read they won’t be serving alcohol, and I knew I wouldn’t be going to a Whopper Bar any time soon.

This also reminded me of Burger King’s other recent brand extension – the fragrance called Flame by BK.

This meat perfume was obviously a promotional stunt designed to sell more burgers, but in general, corporate brand extensions are serious attempts to grow a brand beyond its initial range of products. Sometimes the tactic works, and other times it just leads to some good comedy.

1. Bic Underwear

We first knew them as the company that made very reliable writing instruments. Then Bic got into the disposable lighter and razor market, and we still bought their products.

But we had to draw the line somewhere (get it?!), and the idea of disposable underwear just wasn’t that appealing.

2. Cheetos Lip Balm

Several brands have dipped into the lip balm product category. The basic rule is, ‘if it tastes good, why not smear it on your face?’ But I don’t think works with cheese products.

Frito-Lay got in the game in 2005 when they launched Cheetos lip balm. Now maybe it was a great way to experience the delicious joy that is Cheetos, with only a fraction of the calories, but the dozens of negative reviews have convinced me that it was an idea ahead of its time. One thing is certain — I really want some Cheetos right now.

3. Lifesavers Soda

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Baristas Coffee, a sort of Hooters on caffeine, caters to those who like their coffee hot and their servers hotter -- you know, customers who enjoy cheesecake with their java. Let's not be coy about it, though, because the attention-seeking Seattle franchise certainly isn't.

Baristas, which plans to open new shops nationwide, is developing its own reality TV series to promote its brand and holding auditions to cast what it refers to as "hot young girls as servers."

The company freely admits that it distinguishes itself from Starbucks and other competitors by hiring "attractive female baristas in entertaining costumes" at its drive-through shops in its home state, where it has six locations, and in Texas and Florida. Its website depicts women clad in fishnet stockings, bustiers and other skimpy garments, one of whom also appears to be wearing Minnie Mouse ears.

Filming is scheduled to start this month.

"The show profiles the fierce competition between baristas for top shifts as well as the opportunities and challenges faced by the management while expanding the business," the company said in a release.

It's unclear what television network will broadcast the reality show, which is targeted to viewers younger than age 30. In a statement, CEO Barry Henthorn said M&M Productions, known for a poker series on FOX Television, would produce and Mark Teitelman, whose credits include "Hoosiers 2," would direct the show.

"The show will be a character-driven, drama-filled adventure and a true soap opera," M&M CEO Mark Mayer said.

In recent years, a number of reality shows have elevated the profiles of businesses, including "Cake Boss," "Pawn Stars," "Ace of Cakes" and "American Chopper." Many others, though, have been short-lived or forgettable.

A "Baristas" casting call earlier this week at its soon-to-open location in Tampa didn't exactly draw crowds, although that may not be an indicator of the show's potential. The Tampa Bay Times reported that the tryouts there attracted a "diverse pool" but lines didn't stretch around the block, as organizers had hoped.

This article originally appeared at Entrepreneur.

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LAS VEGAS (AP) — The main debt holder of Hooters hotel-casino in Las Vegas will become the resort's new owner after a bankruptcy auction drew no outside bidders.

Canpartners Realty Holding Co. IV will buy the 696-room property just east of the Las Vegas Strip under a sales plan approved Friday by U.S. Bankruptcy Judge Bruce Markell.

The Las Vegas Sun and Las Vegas Review-Journal report Canpartners acquired the resort with a $60 million credit bid.

A March 30 closing date is scheduled.

Plans call for operations to keep running as usual during the transition, and for all Hooters creditors to be paid in full.

The hotel-casino filed for Chapter 11 bankruptcy reorganization and protection in August to block a foreclosure threatened by Canpartners.

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"Wing season" runs from September through April, but once the Super Bowl and March Madness pass by, wing chains have to go to great lengths to keep people coming into their stores, reports Mark Brandau at Nation's Restaurant News.

Here's a look at what the wing chains are doing to cope. From Brandau's report:

Hooters tries to stand out by catering to baseball fans more than the other brands. It's also releasing a new menu (with a pair of new burgers), amping up its marketing and hosting qualifying events for a wing-eating tournament and a Hooters Girl swimsuit pageant.

Wingstop CMO Andy Howard tells Brandau that the chain doesn't look for "one big idea that will be the end-all, be-all.” Instead, it looks to draw enough people in for the end of the pro basketball season and through baseball season, while tweaking its pricing.

Wing Zone is using a flavor campaign — having people vote to rename all 17 of its sauces — to help drive traffic and sales.

The Tilted Kilt is firing up its Kilt Girl Voting Contest which selects the servers that will appear on the brand's annual calendar. It's a simple, sex sells promo that gets a ton of hype for the brand on social media.

NOW SEE: The 10 Most Popular Restaurant Chains > 

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In an attempt to attract women and a more diverse crowd to its "breastaurants,"  Hooters has hired "Eastbound and Down" director Jody Hill to direct two "Wings Gone Wild" TV spots that star ... owl finger puppets. An angel owl and a devil owl. Hooters' CMO told Ad Age, "Historically the lion's share [of the brand's] position was all about the girls ... It's worked relatively well, but we see ourselves in a bigger place than that." Watch a TV spot here.

Mark LaNeve, formerly at GM, is now the chief operating officer at Team Detroit, Ford's agency.

Ace Metrix has launched a new program that does the real-time measurement of the effectiveness of campaign, issue, and advocacy ads. It's called Ace Metrix POLITICS.

Tomorrow, Thismoment will announce a new Facebook Open Graph publishing tool.

L'Oreal USA is working with Clarabridge, a text analytics firm, to manage its social media data for "The Voice of Beauty" campaign. Basically, L'Oreal wants to know what its customers are thinking and needs someone to monitor reviews, blogs, Twitter, and Facebook.

Tom Iler, formerly at AOL and Advertising.com, is the new chief technology officer at Vibrant Media.

Young & Laramore created a strange challenge called "Key To Strong Challenge" for Schlage. Basically, Y&L aired an ad about the project, which aimed to lock a volunteer in a 174 sq. ft. house in Seattle. More than 120 residents responded to newspaper and online ads. There was then a five-day event in which participants were given clues to find the man who ended up being locked up in the house. There was a $5,000 prize. Schlage saw a 38 percent increase in web traffic.

Sprinklr has been selected to handle Hearst Digital Media's social media, powering social and Facebook apps for more than 25 brands (including Elle, Cosmopolitan, and House Beautiful).

Trippy, a social travel app and website, has partnered with brands including Chase Sapphire Preferred, Hilton Hotels & Resorts, and Air New Zealand, to give travelers a better socially-curated context for travel information.

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Hooters isn't satisfied with the male-only demographic. Now, it's trying to get wives and girlfriends on board with the brand.

“There’s an opportunity to broaden the net without putting wool sweaters on the Hooters girls,” Hooters CEO Terry Marks tells Duane D. Stanford and Leslie Patton at Bloomberg.

“Everything we do should appeal more to women, but nothing we will do will turn men off.”

How is the most famous "breastaurant" chain of all going to do that?

Revamping the menu — Hooters now has fresh wings and patties, instead of the frozen variety it previously used, and the menu now has six salads — that's double what it used to have — and has been made healthier.

Creating a night scene — Some Hooters locations are now staying open until 2 A.M., and it's moving bars up to the middle of the restaurant so that it's easier for customers to interact with each other. It's also adding new cocktails and wines.

Redesigning the restaurants — Hooters is going for a "beach shack" vibe, adding larger windows and patios that try to show that the restaurant has "nothing to hide."

NOW SEE: How 'Breastaurants Took Over The Casual Dining Industry >

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A Korean couple sued Hooters this week after they were described as "Chinx" on a restaurant receipt.

This was not an isolated incident, according to prosecuting lawyer Daniel Baek, who told the NYPost: "There are a rash of cases across the country where customers were identified on their credit card and store . . . receipts by racial slurs."

Baek offered the following examples to BI:

Papa John’s in Harlem earlier this year, when a Korean-American customer Minhee Cho  was identified as “lady chinky eyes” - Jan 2012

Landmark Steakhouse in OC, CA - "N" word to Mr. McHenry. settled Feb of this year.

Chick-fil-A in OC, CA,  "Ching" and "Chong" receipts to two Asian students - Dec 2011.

South African Hooters, "Darkies" - Oct 2011.

Dominos Pizza, NC- "N" word - Aug 2010.

Pizza Hut, Missouri, "Big Black" - Feb 2010.

Parkhills Waterfront Grill, Jersey Shore, "Jew Couple" - Aug 2005.

So what's going on here? As a former restaurant host, let me offer some insight.

A restaurant host may write down reservations and take out orders for over 100 people in a night. He describes customers quickly in terms that he will remember. These terms may be offensive: "Hot" or "old" or "fat" or worse. It is unavoidable that a host will sometimes use a term that is potentially offensive.

Chains that reproduce these descriptions on customer receipts are taking a huge risk.

Thankfully there's an easy solution. At my restaurant, descriptions of customers were seen by no one except for the host. Restaurants that adopt a similar system won't get sued.

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Your birthday is a special day, and what better way to celebrate your birth than to spoil yourself with freebies? Here are a list of birthday freebies you should totally take advantage of:

• American Eagle Outfitters: Sign up for membership and get 15 percent off during your birthday month.
• Aveda: Be a member of Aveda.com and receive a free offer on your birthday.
• Baskin Robbins: Get a free scoop on your birthday if you join the Baskin Robbins birthday club.
• Ben and Jerry's: Become a ChunkSpelunker and get free ice cream on your birthday.
• Benihana: Get a $30 certificate when you sign up for the Benihana email club.
• California Pizza Kitchen: Kids get a free meal on their birthday if they are members of the CPKids Birthday Club.
• Coldstone Creamery: Enjoy a free scoop on your birthday if you sign up for the My Cold Stone Club.
• CVS: Get a $3 coupon on your birthday if you sign up for the ExtraCare beauty club.
• Denny's: The Denny's reward program gets you a free grand slam breakfast (two eggs, two bacon slices, two pancakes, and two sausage links) on your birthday.
• Del Taco: Join the Raving Fan eclub and get a free shake on your birthday.
• Hard Rock Cafe: Get free dessert on your birthday if you sign up for a Hardrocker membership.
• Hooters: Get 10 free hot wings on your birthday by signing up here.

Read on for more.

• IHOP: Get a free meal on your birthday if you sign up here.
• Johnny Rockets: Join the Rocket eclub and get a free burger on your b-day.
• Macaroni Grill: Get a free slice of chocolate cake on your birthday if you sign up for Macaroni Grill emails.
• Old Navy: Get $10 off your $50 purchase. Scroll to the bottom of the Old Navy site and sign up for an email subscription to receive this birthday discount.
• Tony Roma's: Get a free entrée on your birthday for joining Tony Roma's membership program.
• Red Robin: Pick up a Red Royalty card and you'll get a free burger on your b-day.
• Sephora: Sign up for their Beauty Insider program and you'll get a free lipstick set when you visit the store during your birthday month.
• Starbucks: Get a free drink if you buy something at Starbucks using your Starbucks Card within a year of your card registration.
• T.G.I. Friday's: Get a free dessert when you buy an entrée, but you need to be a member of the T.G.I. Friday's rewards program.

NOW READ: 20 Products With Astronomical Markups >

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Restaurant chain Hooters gains more notoriety for its scantily-glad waitresses than its food. 

Now, a former Hooters waitress has come forward to talk about her experience there. 

The woman did a Reddit Ask Me Anything about her former job. Moderators verified her identity, and we edited some of her words for clarity and language. 

To start, she revealed how she got the best tips:

"I'm a big smart ass, and I can easily keep up with the guys. They LOVED it when I would come back with a quick remark, so I just never held anything back. The nice thing about working there was that I could say anything that I wanted as long as I was being genuine. I also had the best butt of the staff. It did its job."

She addressed the rumors that Hooters will pay for breast implants: 

"There is no truth in that. However, my store had a deal with a gym so we could get discounted memberships, and we often got deals on tanning. We were always trying to get them to set something up with a full-service salon so that we could get deals on hair and nail services, but that never happened."

How much she made in a day: 

"It of course depends on the day. We get paid our state's minimum wage hourly, and tips could be $50 on a very slow night. The lowest I think I ever left with was a lunch shift where I had two tables and brought home $23. But that's still $11.50 per table! On a huge game day I could easily make $250 or more."

Whether she minds customers checking her out: 

"A lot of gawking goes on, but really when I sit down most men are looking at my face, smiling, and waiting for me to make fun of their friend. I've never scoffed at a customer for glancing, even inwardly. Look what the hell I'm wearing. If I did not expect this, I have no business wearing it."

And her worst customer ever: 

"A customer straight up asked me if I would like to go on the cruise with him. I stammered out something about how I did not have break at that time. When he pressed, I just told him that I didn't want to go on the cruise with him because I really have no idea who he is and don't associate with customers outside of work. He finds this to be a good time to say, and I pretty much quote, 'Well, if you ever need a few extra hundred bucks, I could rent a hotel room and we could spend some time alone together.' I'm not sure I can describe my facial expression. I told my manager, who told him to get out and never come back." 

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Hooters built an empire by hiring young and attractive waitresses. 

But a former server told us there's a lot people get wrong about the 450-restaurant chain. 

Brittany, 28, told us everything she knows about about working at Hooters. 

She addressed breast size requirements, what customers are like, and how she was taught to succeed. 

NOTE: We only used Brittany's first name to protect her identity. 

Q: What was the interview like? Did you have to try on the uniform?

A: It was just like any other restaurant. You fill out an application and they talk to you, you wear what you want. I didn't have to try on the uniform or anything. 

Q: Are there any requirements for bra size?

A: No, the funny thing is that I was about the smallest bra size you could be when I worked there. A lot of my coworkers were flat-chested as well. I never heard about any kind of standard and you didn't have to have a big chest to work there. 

Q: Was everyone you worked with really attractive?

A: Yeah, in their own way. It's not like everyone was blonde and tan. Our clients all had different tastes and I would say that there was someone for everyone. We had all kinds of women, with different races and features. 

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If you're in need of a mood- killer, show your significant other one of these awful Valentine's day ads.

The National Retail Federation predicts that Americans will spend up to $18.6 billion on Valentine's Day this year, so it's only natural that companies will be pulling out all the stops for romantic promotions.

These are the Valentine's Day ads and promotions, however, that will have people wishing they were single.

A romantic Pizza Hut engagement package? The Bronx Zoo's campaign to get dudes to name cockroaches after their girlfriends? Yea, we'd rather pass.

In spite of what McDonald's France suggests, do NOT propose with a Big Mac this Valentine's Day.

Pizza Hut actually had a $10,010 engagement package that includes everything from fireworks, a limo, a red ruby ring, a photographer ... and a $10 pizza dinner box.

Take your girlfriend to Hooters' "No ring? Give her wings!" promotion to guarantee you get dumped before Valentine's Day is over.

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In today's bit of bizarre advertising news, Hooters just released a commercial that's a pretty blatant attack ad against Chipotle. (Watch below.)

The low-budget spot opens on a dude holding up a tinfoil wrapped burrito in a restaurant that looks like a whole lot like Chipotle — although its burrito-making condiment bar is a lot more messy than any I've ever seen. Then viewers are shown how much happier he'd be if only he'd gone to the cleavage-friendly, wings Mecca that is Hooters instead. 

Moving away from its bizarre, puppet-filled ad campaign, Hooters decided to go with a strategy that has worked for other companies: slamming the competition. Arby's has a vendetta against Subway; and people love Samsung's Apple bashing, right?

But is Chipotle really Hooters' competition?

While consumers could take the ad, titled "Burrito," as a sign that Hooters is introducing a burrito, they'd be wrong. Although Hooters has nachos, tacos, and announced that it's expanding its menu, burritos are currently nowhere to be seen.

And the end of the ad plugs Wednesday "Wings-days."

Watch the ad, made by Skiver, here:

The hashtag for the campaign is #stepintoawesome.

SEE ALSO: How To Get Way More Food At Chipotle For The Exact Same Price

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The Philadelphia Phillies use Hooters employees as ballgirls during Spring Training games.

The ballgirls' lack of experience rears its ugly head from time-to-time when one of the ladies grabs a ball that was actually fair and still in play.

The latest example happened today and boy was she embarrassed (via phl17.com)...

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New data from YouGov BrandIndex shows Hooters' appeal among women is on the rise.

The news comes after Hooters' launched a campaign to be less offensive to women, and to make the wives and girlfriends of Hooter's core demographic more comfortable eating there.

Sentiment among women for the brand is now at -21 on a scale of -100 to +100, so it's still in negative territory.

But it used to be as low as -30, YouGov reports.

Progress!

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A former Hooters waitress is suing the company, saying she had to quit after shaving her head for a surgery to remove a cranial tumor. 

Sandra Lupo, 27, had worked at a Missouri Hooters for several years when she left to have the mass removed from her brain last summer. She returned to work several weeks later, reports Alyssa Newcomb at ABC News.

Lupo said her immediate manager supported her return to work despite her bald head. But a regional manager allegedly insisted she wear a wig. The waitress says she initially protested because she couldn't afford a wig. Eventually, she borrowed one from a friend. 

According to Lupo, she stopped wearing the wig because it irritated her surgery wounds. Eventually, her manager allegedly cut her hours to the point where Lupo had to quit. 

"Hooters of America believes the lawsuit is without foundation, denies the accusations and has filed a motion that the lawsuit be dismissed," a spokeswoman told ABC. 

A legal expert told ABC that while the law prohibits discriminating against someone with a disability, Lupo's appearance might not be considered as such.

"In the disability context, if Hooters is to say she's not as attractive now without this wig, if they're selling her attractiveness that might be a real function of her job and mean she isn't qualified by the Americans With Disabilities Act," Marcia McCormick, a professor of law st St. Louis University, told ABC.

Hooters is known for its scantily-clad waitresses. A former waitress told us that being attractive is a major part of the job. 

SEE ALSO: Everything You Ever Wanted To Know About Working At Hooters >

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A restaurant chain in Texas called Bikinis Sports Bar and Grill got a federal trademark on the term "breastaurant," reports ABC News. 

Now, even if Hooters restaurants are colloquially called "breastaurants" because of their cheeky name and scantily-clad female servers, it won't be able to do so in any official capacity. 

Doug Guller, the CEO of ATX Brands LLC, which owns Bikinis Sports Bar and Grill, said his company had been working hard for seven years to get the trademark. Now Bikinis is the only company who can use that word to describe itself as a "breastaurant." 

Bikinis Sports Bar and Grill resides in Bankersmith, Texas, which was bought by Guller last year with the intention of changing the town name to Bikini, Texas and turning the area into an entertainment destination, or should we say, breastination. 

Bikinis also has locations in Oklahoma, and North Carolina. 

Hooters' sales fell 4 percent last year as competitors caught up to its formula. The chain responded by trying to appeal to women.

"Hooters should be very scared," Drew Neisser of Renegade Marketing Group told ABC."The category can only grow so much. Tilted Kilt and the others are stealing Hooters' customers."

Here's the video segment: 

SEE ALSO: Everything You Ever Wanted To Know About Working At Hooters >

SEE ALSO: How 'Breastaurants' Took Over The Casual Dining Industry

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